As a Creative Director, some projects challenge you, some inspire, and then there are those that do both. Valliance Bank's 20-Year Campaign falls firmly into this last category. When Seaworthy was approached to spearhead the design efforts and content creation for this milestone campaign, we knew we had an opportunity to create something truly special.

Valliance Bank isn't just another financial institution; it's a pillar of the Oklahoma community, a trusted partner for countless small businesses and entrepreneurs. Our challenge was to create a visual identity and content strategy that would not only celebrate their 20-year journey but also embody the essence of their relationship-based banking approach.

Story Time with Brad:

We started by diving deep into Valliance's history, poring over two decades of customer stories, community initiatives, and financial milestones. Sitting in a room with Valliance Bank CEO, Brad Swickey was always a treat. Listening to him tell countless stories of customer interactions throughout the years made the storytelling component of this whole campaign a breeze. Those meetings with Brand made it clear that the heart of Valliance's success wasn't in numbers or transactions, but in the genuine relationships they'd built over the years. This realization became the cornerstone of their creative strategy.

The Green of it All:

The visual identity we developed is a testament to these relationships. We built out a robust, green-heavy color palette that reflects the approachability and down-to-earth nature of the entire Valliance Mission—"We endeavor to create consistent, sustainable growth through lasting relationships, exceptional service, and community enrichment." The imagery focuses on human connections – handshakes, conversations, and moments of shared success between bankers and customers. We wanted every visual element to tell a story of partnership and growth.

A Visual Alliance:

One of the most rewarding aspects of this project was seeing the brand visuals come to life through the social media creative. We designed these to be versatile and engaging, allowing Valliance to share a wide range of content – from customer success stories to internal team promotions – while maintaining a consistent and professional brand image. Each template was crafted to be easily adaptable, ensuring that Valliance's social media presence would remain fresh and relevant long after the campaign's initial launch.

Reflections & Gratitude:

This project reinforced my belief in the power of authentic storytelling in branding. It's not just about creating something that looks good – it's about creating something that feels true. For Valliance Bank, that truth lies in the countless relationships they've nurtured and the tangible impact they've had on their community.

As I reflect on this campaign, I'm filled with pride for what we've created and gratitude for the opportunity to tell the Valliance Bank's story. It's a reminder of why I love what I do – the chance to take a client's legacy, their values and their impact, and translate that into a visually rich and narrative experience that resonates with their audience.

Here's to Valliance Bank, to two decades of making a difference, and to the power of creative storytelling in bringing that difference to life. May the next 20 years bring even more stories of success, partnership, and community impact.